Note from Genny to Michelle: I have your bio and will introduce you. If you read this before the presentation and want to introduce me, I've been the "Internet Librarian" (that is, the webmaster) for the past five years. Previously I worked in the MELVYL offices at the University of California for 14 years, and in private-sector web development for several years.
Section 2: Tools In Use
Blogs - both (Genny has locally installed WPMU, Michelle has MoveableType)
Wikis - both (Genny has pbwiki, Michelle has MediaWiki)
Chat - Michelle
MySpace - Genny
del.icio.us (Tagging) - may be on horizon for Genny
Feedburner (Subscribe by email or RSS) - Genny has on blog, Michelle same (though simply RSS enabled, no Feedburner)
Other heads-up tools that aren't 2.0? (like email newsletters) Michelle - we have some newsletters, but none in my subject area as I tend to find them irritating and useless. :)
Section 3: Other Tools to Discuss
Facebook
Podcasting
Tagging
RSS - Genny - already there via blog, but adding OPAC feeds; Michelle - we have RSS on the library events page
Basecamp - internal usage, project management site
Section 4: Project initiation, Training and Buy-In
Identifying a need that "sounds like" a social tool
Pilot projects
Work with the enthusiastic staff
Signoff vs. skunkworks?
Section 5: Measurement and Evaluation
Difficulty measuring use of outside-hosted resources (MySpace)
Using FeedStats, Feedburner, local logs to measure blog subscribers
Using standard web usage logs to measure blog visitors for locally-installed blogs